Attractive New Homes Made Attainable

Smart Start Homes builds attractive, attainable new homes in Wisconsin. 

Founded in 2017 by Henry Gobel, our mission is simple: provide well-designed, move-in-ready new construction homes that fit today’s buyers’ budgets without sacrificing curb appeal, quality, or livability.

We recognized a growing gap in the Wisconsin new home market—buyers wanted modern, efficient homes at a sensible price point, but options were limited. Smart Start Homes was created to meet that need with thoughtfully planned homes that balance style, function, and value.

Smart Home Designs Built for Real Life

Our Wisconsin new home plans are intentionally designed to maximize space, flow, and functionality. Each plan offers strong curb appeal, practical square footage, and interior layouts that feel larger than they are. Finishes and features are continuously updated to reflect current design trends, ensuring our new homes feel modern and inviting from day one.

Efficient Building for Better Value

Smart Start Homes works with trusted Wisconsin trade partners who bring decades of building experience to every project. By focusing on efficient construction systems and proven home plans—rather than custom builds—we control costs, maintain consistent quality, and deliver better value to our buyers.

The result is a collection of new construction homes in Wisconsin that are thoughtfully built, efficiently priced, and ready for you to move in and enjoy.